About ShareJoy

ShareJoy was set up after the loss of 23-year-old Irish woman Arwen Sullivan in April 2020.

ShareJoy was founded to nurture and support young people during the pandemic following the loss of 23-year-old Irish woman Arwen Sullivan in the initial weeks of lockdown in 2020.

Arwen loved fashion and understood the importance of sustainability. She continually refreshed her wardrobe through sites like Depop and vintage stores. She was a passionate wellness advocate and a dedicated yogi.

Her mother Marie is sharing her story in order to cultivate greater empathy around mental illness and to hopefully start a new chapter in the conversation surrounding suicide prevention and bereavement.

The founding ShareJoy team has backgrounds in media, financial services, education and technology. We want to ensure that young people and their families get the support and resources needed to navigate the social and economic consequences that the pandemic is having on youth mental health.

Millions of euros worth of clothing are sitting dormant in our wardrobes. ShareJoy wants to leverage the power of pre-loved fashion in the circular economy to raise funds and reinforce the third sector. We also want to use technology in a positive and purpose-driven way that is focused on time well spent.

The ShareJoy Team

Anne Marie Tomchak

Anne-Marie Tomchak is a digital executive, journalist and broadcaster who has worked at the top of international news, technology and fashion media. She has led editorial teams at British Vogue and Mashable and launched the social media investigative unit BBC Trending.

Anne-Marie has made TV documentaries for RTE One about artificial intelligence and data privacy and her work on digital wellbeing is on the Irish curriculum. She’s on the European Leadership Council for the humanitarian aid organisation Mercy Corps and she mentors women journalists on schemes with the Second Source and WABJ. A classically trained violinist, Anne-Marie enjoys music, yoga and hiking in her spare time and she is passionate about sustainability and ethical design.

Maeve McMahon

Maeve McMahon is the Customer Director for Argos Financial Services in the UK, where she is responsible for the customer and commercial strategy and is a member of the Executive Committee of Sainsbury’s Bank.

Over the last 25 years, she has worked in senior roles for companies as diverse as Ulster Bank, GE Capital, MasterCard and American Express. Her experience spans marketing, communications, sales, product development and customer experience. A Certified Director from the Institute of Directors (IoD), Maeve is passionate about supporting women in business and is a founding member of the LeanIn Chapter in Ireland. Maeve is a working mum of two children who enjoys spending time with her family in Dublin and playing golf at weekends.

Marie Sullivan

Marie Sullivan is a teacher living in County Meath in the Republic of Ireland. She was a stay-at-home mum and special needs assistant before returning to college to gain a degree in Psychology and a Postgraduate Diploma in Education.

Marie is passionate about education, raising awareness and promoting effective communication about mental health, mental illness and suicide. ShareJoy is inspired by Marie’s daughter Arwen, who lost her battle with mental health in 2020.

Cian Sullivan

Cian Sullivan is a trained and practising structural engineer who also works in the world of media as a radio and podcast host. He is Arwen's brother and hopes ShareJoy can bring the light of Arwen to everyone who takes part.

Samia Jalal

Samia Jalal has a degree in Public Relations and Online Communications and a love for all things social media. She has experience working with charity having previously worked with the ISPCC & Irish Autism Action and jumped at the chance to help her friend Cian with this project. She is excited to see the positive impact ShareJoy will have.