ShareJoy Teams Up With Luxury Accessories Brand Emily Jean Atelier On Limited Edition Headbands
Irish designer Emily Jean O’Byrne has joined forces with ShareJoy founder and former Vogue digital director Anne-Marie Tomchak to create limited edition headbands for ShareJoy.
Emily Jean X ShareJoy
Limited edition handmade headbands by Emily Jean Atelier and designed in collaboration with ShareJoy founder Anne-Marie Tomchak go on sale on Depop 14 April 2021. All proceeds go to Pieta.
The story behind the collaboration
“We launched earlier his year with the goal of raising funds for mental health charities and increasing awareness around suicide prevention by selling clothes donated by celebrities on Depop and being a top resale destination for pre-loved fashion and sustainable brands,” said Tomchak.
“Spotlighting Irish and UK designers and artisans was also one of the things we wanted to do with the ShareJoy platform, so this collaboration feels really appropriate to our mission,” added Tomchak.
"I am delighted to be collaborating with Sharejoy on this exciting project,” said O’Byrne.
“I genuinely believe that style and how we dress can lift our moods. My hope for these limited edition headbands is that they will bring well-being and confidence to the ladies who wear them.”
Liadh-Rose Hannan wears EmilyJeanxShareJoy
“I hope these headbands bring wellbeing and confidence to those who wear them.”
Over a series of video calls between Galway and London in February 2021, both women worked closely on designing a bespoke pattern and colour palette for the headbands.
“It felt really collaborative at every stage (in terms of concept and execution),” said Tomchak.
“The fabric has purple and grape tones and features stars with little bursts of yellow. It’s a beautiful visual representation of ShareJoy’s ethos and Emily Jean’s craft. It also symbolically reflects what we’re about - sharing for a wider purpose.”
Irish designer Emily Jean O’Byrne
“Spotlighting Irish design was one of the things we wanted to do with ShareJoy from the outset”
Emily Jean Atelier has built an international reputation for high-end millinery including bridal and occasion wear. In 2020, as the pandemic hit, she pivoted her business to reflect the change in consumer habits and lifestyles, releasing a ready-to-wear headband and turband collection which are perfect for Zoom calls and have proven very popular. In March Emily Jean released her Spring Summer 2021 collection and in April she announced a collaboration with ShareJoy.
Limited edition EmilyJeanxShareJoy headbands go on sale in the ShareJoy Depop Shop on Wednesday 14 April. All proceeds go to Pieta. Follow us on Instagram and shop our at Depop. Find more of Emily Jean’s designs at www.emily-jean.com.
ShareJoy founder Anne-Marie Tomchak